The Evolution of
Tuft Love was quite literally dreamed up by our Rugs by Roo customers. Those who purchased our washable rugs told us that they wish it was organic. And those who purchased our organic rugs told us that they wish it was washable. That was the AHA moment two years ago.
Tuft Love brings families complete peace of mind knowing that their rug it is completely toxic free, made without child labour and that it can withstand any spills and messes caused by your curious little human or pet. We set out to create a rug that fulfilled on every desire including desires that you didn't even know you wanted.
We observe and listen to others with compassion, affinity and curiosity. We bring forth change in the world for the benefit of humanity. We do what is right while recognizing that there is no right way to do it.
Everyone on the team is learning and growing every day through collaboration and communication. We empower each other to be the BEST versions of themselves by being the best version of OURSELVES. We create massive shift in communities that have never seen change before causing communities to live with abundance, freedom, ease and joy.
We curate and sell honest, thoughtful products with a clear purpose. We speak honestly and from our hearts with each other. We share our stories openly and create spaces for others to share theirs.
We commit to our goals with a spirit of openhearted and earnest striving. We understand our roles are fluid and our mission is forever evolving but never regressing. We react swiftly and smartly to changes in our environment.