As a busy parent (now) with three kids and a dog, I don't have time to research for hours what materials and chemicals I need to be concerned about when buying something for my home. Often times, it's either the hubby that does the research for us or I simply choose to go without that object in my home.

That was exactly what happened when we had our first daughter. She learned to crawl on bare hardwood floors because I couldn't find a healthy floor cover option that was also dog friendly.

When I was pregnant with my son, I knew I had to figure something out quick. That was when I stumbled upon some beautiful brands from Europe that made machine washable area rugs from cotton using natural dyes. That was what sparked our parent company, Rugs by Roo, an online rug retail store that specializes in natural, kid & pet friendly area rugs.

One year into Rugs by Roo, I found myself drawn to making a difference not only in the lives of families that shop our rugs but also in the families that make our rugs. There are currently 152 million children involved in child labour in India, most being in the carpet and rug industry. As a business in the industry, I have a responsibility to make a difference and educating our customers around our social mission became our top priority.